Our philosophy

Our Philosophy

Raw Materials

Our policy on using raw materials is based on a holistic perspective which considers the ingredients we source in relation to nature and to people as a ‘whole’. Roots constantly monitors the market to search for and use organic, natural, raw, ethically sourced materials such as essential oils, vegetables oils, fats and actives. Our aim is to use ingredients that are as natural and organic as possible. We source ingredients which are cultivated without artificial fertilisers, chemicals and pesticides. Our organic ingredients are certified by the Organic Farmers & Growers (OF&G) UK certifying body.

Ethically Sourced

We use and continue to source ingredients that are part of community fair-trade projects all over the world. By purchasing from small, family run businesses, this helps the local people to raise funds for schools and hospitals and in general gives them more control over their own lives, helping them to live a better quality, higher standard of life. We also buy from small scale businesses in our own area, helping local businesses, jobs and communities.


We do not use ingredients that will affect our environment and sustainability. For example, we will not use palm oil due to deforestation. In Malaysia and Indonesia palm oil production has destroyed vast areas of rainforest and left indigenous people displaced and impoverished. Palm oil growers have now turned their attention to the rainforests of Central Africa, where more than a half a million hectares of forest are imminently threatened. We only use ingredients that are eco-friendly and where possible we use biodegradable ingredients that do not affect our environment.

All of our products are handmade locally, hence reducing carbon foot print. Where possible we use eco-friendly materials, such as recycled cardboard for postal packaging and biodegradable packaging ‘nuts’. With our ‘no frills’ packaging we can keep the costs down for you, meaning you only pay for the ingredients and get more for your hard-earned money. We recycle all of our glass containers and encourage all of our customers to do the same, in fact our containers are eternally recyclable. We are looking into offering a refill service in the near future.


We use and continue to source ingredients with high bioavailability. Bioavalability is the degree to which an ingredient becomes available to the target tissue after administration. Hence we use the maximum amounts of ingredients where possible, in the correct base to optimize absorbsion of ingredients to reach the epidermal layer where they will be most effective. For example – an active ingredient at an optimal amount, in a base that is not suitable, will not be able to reach the target tissues as the molecules will be too large. The PH of your skin is slightly acidic and skincare need to be within a certain PH range to have a maximum effect. All of our products are PH tested and our labels include the PH level.

100% Cruelty Free & Vegan

We do not use any ingredients that are tested on animals hence we are 100% animal friendly! We do not support the testing of raw materials or finished products on animals for any purpose and we welcome the European wide ban on the testing of cosmetic products and cosmetic ingredients on animals. We are registered with PETA’s Beauty without Bunnies Program as animal friendly and vegan. You can find Roots listed on PETA’s database at PETA.org.

That little bit extra

All of our products are designed with the finest natural and organic essential oils. Essential oils are like the blood system of plants. They contain hormones that mimic our own hormones. As well as our products being designed for specific skin types and problems, they are also designed for their mood enhancing qualities. Each products mood enhancing properties are listed under each item. Why use a product that is good for mature, dry skin if you can use one that will also uplift you?

100% Handmade

Our products are all handmade fresh to order and tested to the highest EU standards and legislation. We will always hand make our products, we will not revert to warehouse’s and machines to produce more products unlike many that have done so. Our products are exclusive, we give personal attention to all formulas therefore there may be a waiting list. We will endeavor to deliver your order as soon as possible and we are sure they will be worth the wait.


We use lots of raw, natural ingredients. If you have an allergy please contact us before you order and we will do our best to help!


Some of the ingredients we will not use

Absolute essential oils: extracted with solvents and some of this remains in the oil. Including rose, jasmine, vanilla, linden blossom etc.

Parabens: preservatives that can disrupt the endocrine system and are linked to breast cancer.

SLS (sodium laureth/laurel sulphate): is a skin irritant used to compare the healing properties of other ingredients! SLS is found in engine degreasers. May cause cancer. Stays in the body for up to 5 days.

Lanolin: contains pesticides linked to cancer.

Phthalates: linked to endocrine disruption, developmental and reproductive toxicity, and cancer, have been banned from cosmetics in the European Union.

Propylene glycol: used as industrial anti-freeze. Can cause acne, kidney & liver damage.

Vitamin A (Retinyl palmitate) & Biotin (vitamin H): insoluble & molecules are too large to penetrate the skin. Can speed the development of cancerous tumors.

Triclosan: may contribute to antibiotic-resistant bacteria and disrupt hormones.

Mineral oil, petrolium jelly, parafin oil: petroleum by-products, can suffocate the skin but your skin is a living organ & it needs to ‘breath ‘. Can cause premature aging and prevents toxins from leaving the skin.

Talc: known carcinogen and major cause of ovarian cancer.

Fragrance/Perfume: mix of up to 3500 chemicals so could contain anything. Classed as trade secrets so manufacturers are not required to disclose the ingredients on labels.

Formaldehyde and formaldehyde releasing preservatives: cancer and allergy causing – are often found in shampoos and liquid baby soaps.
Alcohol: extremely drying on the skin.

1,4-Dioxane: not listed on ingredient labels. Is a contaminant linked to cancer found in products that create suds, such as shampoo and liquid soap.
Mica: used as filler in cement and asphalt and as insulation material in electric cables. Mica minerals are used as colour additives in cosmetics. Further testing is required to ensure nano-particles are safe.
Coal tar: coal tar is a known carcinogen found in shampoos, soaps, hair dyes, and lotions.
Methylisothiazolinone (MIT) and Methylchloroisothiazolinone (CMIT): may be hard to pronounce, but they can be even harder on the body. These common preservatives are found in many liquid personal care products, and have been linked to lung toxicity, allergic reactions and possible neurotoxicity.
Nitrosamines: common in products but are not listed on labels because they are impurities. Possible cancer forming, endocrine disruption and organ system toxicity.
​This list continues to grow daily. If a nasty ingredient is not listed here this means it is not applicable to us e.g. benzophenone and related compounds is used in lip balms and we do not produce lip balms.